Applicants who have extensive work experience in product development or who have a college degree in a related area are not required to do this project. For applicants who are new to product development concepts, please complete the project below. If in doubt, consult your Admissions Advisor.

Create a description of your customer according to what she or he wears

The Entrance Requirement Project described below can be downloaded in printable, PDF format by clicking here.

Imagine you are a Product Developer of private label merchandise and your new Vice President has asked you to create a description of your customer by what she or he wears.

Describe the typical customer who would shop at one of your favorite department stores, catalogues, websites, or specialty stores. In your essay, please include the name of this company and the following information about your customer.

Include such things as:

Present five (5) related garments (all jeans, all sweaters, all t-shirts, etc.) cut out of magazines, catalogues or photographs, and next to each style draw a modified version of that style which would be exclusive to the company you have chosen.. Include price points for both the original and modified versions.

Important Notes

Use 8.5" x 11" paper and a medium you feel comfortable with, which may include colored pencils, felt tip pens, watercolors, etc. (please, no pastels, chalk or charcoal). Computer graphics, magazine/catalogue clippings, or photographs are also acceptable in presenting your work.

Be prepared to discuss the types of customers targeted and the types of merchandise shown in your project.

Your work will be reviewed for creativity and quality of presentation. Remember: A neat presentation is always advantageous. All portfolios submitted to FIDM become the property of the college and will not be returned.